21/02/2025

A guide for entrepreneurs

If you are about to start a business, you may be wondering: Which social networks should your brand be on? Or what is the ideal platform for your product and audience? These are key questions for those looking to build a solid digital presence and connect with their audience.

A few years ago, it was thought that the best strategy was to be on as many platforms as possible, but today we know that quality of presence matters more than quantity. It’s not about being all-encompassing, but about focusing on the social networks that add value to your business and align with your target audience.

If you are an entrepreneur, every social media effort should have a clear purpose. Choosing the right platforms not only optimises your resources, but also guarantees a significant impact on your audience.

But how do you choose the ideal platforms for your business? In this blog, we will share with you a strategic guide to identify the social networks that best suit your brand and help you understand why being present on them is key to your success.

Know your audience before choosing a social network

This will be the foundation for everything. The success of any social media strategy starts with understanding who you are targeting. Knowing your audience not only defines the tone and style of your communication but also helps you identify the most effective platforms to connect with them.

Is your audience comprised of young people, professionals, families, or a specific niche? Keep in mind that each social network has a specific demographic or population that influences how content is consumed.

Knowing your audience is vital to creating a personality that resonates with them. What we know in the marketing world as a Buyer Persona. Start with these points:

• Start by describing your audience’s behavior: What do they read, where do they go, what content do they consume, what do they listen to, what activities do they enjoy? This will be your roadmap for creating strategies, content and selecting the most appropriate platform.

• Identify their needs: Understand what their problems, desires and aspirations are. This will help you offer attractive solutions through your networks.

• Create an empathy map to see the world from your customer’s perspective. This resource will help you discover their emotions, motivations and frustrations.

Top social networks and how to leverage them

Each social network has a unique personality, this is how the main platforms with the greatest reach currently work:

• Instagram and TikTok: Ideal for younger audiences with an interest in engaging, dynamic, and entertaining visual content.

• Facebook: Perfect for reaching a broader and more diverse audience, especially for connecting with older generations.

• LinkedIn: Designed for professionals and companies, it is ideal for B2B business, recruiting, and networking.

• YouTube: Great if your brand can generate tutorials, storytelling, or educational content.

• Pinterest: Perfect for brands related to lifestyle, fashion, decor, weddings and DIY.

• X (antes Twitter): Relevant if your business needs to keep up with trends, discussions, or real-time updates.

Which social networks are essential according to your industry?

It’s time to get to know your brand and the product or service you market well, as each industry has its characteristics and the choice of social network must align with them:

• E-commerce: Instagram, Facebook, and TikTok are ideal for attractively displaying products and encouraging immediate purchases.

• Education or professional advice: LinkedIn and YouTube are key to establishing authority and sharing valuable content.

• Art, design, and fashion: Instagram, Pinterest, and TikTok stand out for their visual focus, making them perfect showcases for portfolios, inspiration, and trends.

• Technology and B2B services: LinkedIn and X are strategic platforms for communicating innovative solutions and staying on the radar of other businesses and industry leaders.

Don’t ask yourself anymore which social networks your brand should be on. After analyzing the above points, you will be able to select the social networks that best fit the objectives of your audience and the product or service you are selling.

After having tentative social networks, it is time to continue with your strategy and establish a content plan.

Why is it important to have a presence on the right networks?

• Saving time and resources: Focus your efforts on the right platforms and guarantee better results with less effort.

• Greater interaction and conversion: Being present where your audience is most active facilitates real conversations and improves your connection with them, which will result in greater conversion.

• Better engagement: Content will have a greater impact when it is developed in the right place.

Key tips for entrepreneurs

• Quality over quantity: Be very clear about this, it is better to have a strategic presence on 1-2 social networks than to be on all of them without adding value.

• Adapted content: Researching and understanding what type of content works best on each network is essential as each one has its style. Make sure you have brands that stand out in your industry as benchmarks to inspire you and learn from their success.

• Experiment and measure results: Try out different types of content and analyze which one resonates best with your audience. This experimentation will allow you to find out what works for you and adapt your strategy.

• Stay up to date: Social networks are constantly changing with new features, algorithms and trends. Keep up to date to keep your content fresh and relevant.

The value of content on each social network

Success on social networks is not just about posting for the sake of posting or having an aesthetic feed, here well-thought-out content is essential to build a community that revolves around your brand, what we call a quality audience. Make sure you:

• Respond to the needs of your audience.

• Generate content that educates, inspires or entertains.

• Establish a unique voice as a brand.

Social networks are much more than platforms for publishing content, they are powerful tools for telling your brand’s story and connecting with your audience. As an entrepreneur, you must prioritize quality, relevance and consistency in every digital interaction. Analyze your objectives, evaluate the appropriate platforms and build your digital presence strategically so that you can shine, grow and turn followers into loyal customers.

Recommendation: Follow our Ideal Team social networks and read our blogs to continue learning and keeping up to date in the world of digital marketing.

Start creating your digital strategy today and take your brand to the next level!